Margaret Franco, SVP of Marketing EMEA at Dell EMC, shares her insights on how predictive modeling and personalizing content has helped to improve Dell EMC’s marketing results and enhance the customer journey. …read more Source:: IT Management
Tag: interview
Interview: Margaret Franco, SVP of Marketing EMEA at Dell EMC
by •
Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better understand the needs of the customer. …read more Source:: IT Management
Executive interview: Gideon Mann, head of data science, Bloomberg
by •
By ComputerWeekly.com(editor@www.com) We find out how Bloomberg’s Gideon Mann balances the certainty of analytics with the alchemy of machine learning …read more Source:: IT Management
CIO interview: Alexandra Drevenlid, Tieto
by •
By ComputerWeekly.com(editor@www.com) Tieto has replaced the position of CIO with chief digital officer. The first person to hold the position and its creator tells Eeva Haaramo what this means to the Nordic IT services giant …read more Source:: Careers
CIO interview: MoD’s DII replacement will feed Government as a Platform
by •
By ComputerWeekly.com(editor@www.com) Mike Stone, who will soon be leaving his position of CIO at the Ministry of Defence (MoD), explains how the MoD’s DII replacement will feed into Government as a Platform …read more Source:: IT Management
Interview, Clint Oram, CMO, SugarCRM
by •
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent data to inform business planning, among other topics.…
CIO Interview: Jim Fowler, GE
by •
By ComputerWeekly.com(editor@www.com) Imagine if your boss was a CEO pioneering a digital revolution in a company over 120 years old, connecting industrial machines to the internet …read more Source:: Careers
CIO interview: Marc Touitou, the World Health Organisation
by •
By ComputerWeekly.com(editor@www.com) Ebola was a wake-up call. Marc Touitou joined the World Health Organisation as the outbreak started and set about being a catalyst for change …read more Source:: IT Management
CIO interview: Eva Listi, Systembolaget
by •
By ComputerWeekly.com(editor@www.com) The new CIO of alcohol retailer Systembolaget tells Computer Weekly how she addresses the challenge of running IT at the state-owned company …read more Source::
CIO interview: Alan Crawford, City & Guilds Group
by •
By ComputerWeekly.com(editor@www.com) Four months into his role as CIO of City & Guilds, Alan Crawford opens up about the challenges of tending to the needs of a company that has hit the acquisition trail with aplomb in recent years …read more Source:: Careers