The new social media imperative: Distance yourself

By Mike Elgan

Elon Musk deleted the Facebook pages of both Tesla and SpaceX on Friday.

Should you and your company do the same?

Just like Musk, you have to guard your professional reputation — and the reputation of your company. That means you can’t be associated with criminal, shady or pornographic social sites.

Establishing and maintaining a public, named presence on 4chan, for example, would not be a career-enhancing move for most executives; 4chan is discreditable.