IDG Contributor Network: HelpSocial looks to broaden who ‘does’ an enterprise’s social media

By Ben Kepes

There have been many examples over the years of large enterprises doing a great job of customer service and social outreach. Going back three or four years, the blogosphere spent a short period of time obsessed with Comcast’s social persona, Comcast Cares. In my antipodean neck of the woods, my airline of choice, Air New Zealand, was an early adopter of social service and a strong proponent of engaging customers wherever they may be.

But …read more

Source:: IT Management