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Tag: suffers
IDG Contributor Network: The CVS go-it-alone app suffers from the pharma payment pain
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•By Evan Schuman When CVS last week (Aug. 11) rolled out its in-store mobile payment app, it was the latest example of the front-loading approach to mobile payments. That’s where you let shoppers do as much as possible within the payment app long before they get to the top of the checkout line. That way,…