Margaret Franco, SVP of Marketing EMEA at Dell EMC, shares her insights on how predictive modeling and personalizing content has helped to improve Dell EMC’s marketing results and enhance the customer journey. …read more Source:: IT Management
Tag: marketing
Interview: Margaret Franco, SVP of Marketing EMEA at Dell EMC
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•Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better understand the needs of the customer. …read more Source:: IT Management
Full-funnel marketing gains importance as CRM applications evolve
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•By ComputerWeekly.com(editor@www.com) Longtime CMO Dave Karel of Clari answers questions about the changing landscape of marketing and the role of the CMO. …read more Source:: IT Management
Cancer Research UK drives donations with proximity Wi-Fi network
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•By ComputerWeekly.com(editor@www.com) Cancer Research UK used Devicescape’s virtual Wi-Fi network and marketing platform to engage support and drive donations on World Cancer Day …read more Source:: Internet-Tech
How InterContinental Hotels connects with real-time marketing
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•By ComputerWeekly.com(editor@www.com) InterContinental Hotel Group’s European marketing manager, Charlie Aspey, tells Computer Weekly how the firm has deployed dynamic email marketing across all its hotel brands …read more Source:: IT Management
Data is the ‘biggest battle ground’ in marketing, says McKinsey expert
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•By ComputerWeekly.com(editor@www.com) Global lead for marketing and tech at McKinsey, Jason Heller, says data science is the area of marketing that can make or break campaigns …read more Source:: IT Management