By Evan Schuman
One of the first things retail executives learn is that shopper surveys are horrible indicators of what shoppers will do in stores. Asked if they would make purchases at a breached retailer, they’ll routinely say no. But quarterly earnings betray the truth that being breached has just about zero influence on revenue. (Blame zero liability, but that’s a column for another day.)
The issue for today is self-checkout. Surveys show that shoppers love the idea. …read more
Source:: IT Management