By Evan Schuman One of the first things retail executives learn is that shopper surveys are horrible indicators of what shoppers will do in stores. Asked if they would make purchases at a breached retailer, they’ll routinely say no. But quarterly earnings betray the truth that being breached has just about zero influence on revenue.…
Day: May 29, 2017
Old is the new New
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By Sharky This pilot fish’s team is responsible for the latest round of PC upgrades, replacing the company’s oldest PCs with newer models. And, naturally, it’s not going to be as simple as that. “I get a call from a manager who found out about the new PCs, and insists he needs one,” says fish.…
Meet ADP’s ‘business anthropologist,’ putting human thought behind chatbots
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By Mary K. Pratt Martha Bird has one of the more unusual positions in the technology space: She’s a business anthropologist. Bird, who ran a family farm in New Hampshire before earning an anthropology Ph.D., has developed her craft over 15-plus years at a variety of organizations — a nonprofit, a telecommunications company and an…