IDG Contributor Network: Adidas figures out how to win with physical stores

By Evan Schuman

Physical retail chain executives routinely fret about their brick-and-mortar stores’ inability to effectively compete against e-commerce sites, including their own. They’re right to, even though no site can ever match brick-and-mortar’s many physical attributes, including touch, smell, taste, human interactions and true immediacy.

Other than a few merchants here and there that get it — including a cosmetics chain, a shoe chain, Hyundai and a New York City shopping mall — leveraging …read more

Source:: IT Management