IDG Contributor Network: Target’s voice-recognition effort: How natural does natural language have to be?

By Evan Schuman

Target has started toying with a voice-recognition device, positioned to compete against Amazon’s Alexa, said The Chicago Tribune. The issue is seeing how far Target can push natural language comprehension. This, however, is a misunderstanding of the allure of Alexa and Apple’s Siri, as well as how shoppers think and communicate.

The consumer attraction to Alexa and Siri involves proximity. In other words, in the normal lives of these consumers, these always-listening devices are right …read more

Source:: IT Management