IDG Contributor Network: The CVS go-it-alone app suffers from the pharma payment pain

By Evan Schuman

When CVS last week (Aug. 11) rolled out its in-store mobile payment app, it was the latest example of the front-loading approach to mobile payments. That’s where you let shoppers do as much as possible within the payment app long before they get to the top of the checkout line. That way, what they perceive as the payment part can be as quick and painless as possible. Good move, CVS.

But the CVS app couldn’t fully …read more

Source:: IT Management