IDG Contributor Network: Mastercard’s new logo spits on plastic

By Evan Schuman

Logo redesigns, while nicely profitable for designers and consultants, rarely do a heck of a lot for the company behind the logo. Consumers generally don’t care or even notice.

But sometimes, subtle changes are meant to convey important changes, although it can take the skills of an old-school Kremlinologist to decipher them. Take the case of Mastercard’s new logo and typography, rolled out last week. At a glance, the new logo just seems to be an …read more

Source:: IT Management