IDG Contributor Network: Think in-store is dying? Check out Ulta Beauty

By Evan Schuman

What has Ulta Beauty figured out that still eludes so many brick-and-mortar retailers? That in-store is about the experience and that brick-and-mortars need to deliver services and goods in a way that e-tailers cannot. By their very nature, e-tailers have the advantage on price, convenience and inventory range — and same-day delivery is starting to give some an edge on speed. Physical stores must deliver unique and compelling experiences or they simply can’t win …read more

Source:: IT Management